Brutal Simplicity of Thought: The Book
Simplicity looks easy. It’s not. It’s easier to complicate than simplify.
Brutal Simplicity of Thought is the agency’s creative philosophy. This first publication by M&C Saatchi presents simple examples of concepts that have changed the world.
This is neither a How-To-Do-It book nor a How-I-Did-It book. Instead, it aims to make us see the world afresh.