Brutal Simplicity of Thought: The Book

Simplicity looks easy. It’s not. It’s easier to complicate than simplify.

Brutal Simplicity of Thought is the agency’s creative philosophy. This first publication by M&C Saatchi presents simple examples of concepts that have changed the world.
This is neither a How-To-Do-It book nor a How-I-Did-It book. Instead, it aims to make us see the world afresh.

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